We are easily manipulated.

Priming demonstrates the power that subliminal perceptions exert on human behavior. Priming describes the effect of picking up information subconsciously and the change in conscious behavior this information can stir. If priming is done successfully, it will alter the way a neuronal signal will be processed. If priming happens to activate the intrinsic motives within a customer, it will change the way, all following stimuli are processed. With priming, all messages are literally perceived in an „altered state of mind“. Priming can be used in order to connect messages emotionally or to reinforce thoughts, ideas and even behavior.

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